How To Market To Your Ideal Audience
What’s that saying? If you market to everyone, you’re actually marketing to no one. You’re probably fed up of everyone telling you that you need to find a ‘niche’ but unfortunately it is very true. If you are marketing to a very broad audience, it’s unlikely your content will show up amongst the sea of other estate agents. BUT, if you tailor your marketing and identify a specific target audience, your content is much more likely to be seen and engaged with. Targeting a broad audience makes you look like a jack of all trades, but targeting a specific audience makes you look like an expert in your particular field.
But identifying your audience is just the first step. The most important question is, how do you tailor your marketing to them? A lot of marketing is subliminal, and the best way to attract engagement to your content is to provide content that is genuinely helpful to your audience. And it doesn’t necessarily have to be anything to do with selling houses! Say you’re target audience is first time buyers for instance, what interests do they have in their daily lives that you could provide help with? It could be something super simple, like a PDF guide to the best ‘Instgramable’ places to get brunch in your local town! You can create this quick little PDF, and offer it on your website or socials in return for an email address. This is easy to do with companies like Mail Chimp who integrate their services with a lot of website hosts.
Here are some quick ideas and prompts for targeting certain audiences!
market to people who work from home by creating a PDF or blog post on how to make the most of small spaces in their homes
market to Gen Z and first time buyers by showing up in videos and offering quick tips on how to save for your first home, using trending sounds
market to luxury clients by identifying high-end features and finishes of your houses
market to unconventional buyers like sisters, brothers, friends, etc. not just nuclear families
So take some time to think about the wants and needs of your ideal customers and create content that serves them and fixes their potential problems, both in life and property!
