In the sea of estate agents and property listings, it’s even more important than ever to stand out from the crowd. The most effective way to do this? Social media. It’s not as simple as just making an Instagram account and waiting for the buyers to come though, so here are my top tips for optimising your social media in order to increase your click-through rates!

What’s that saying? If you market to everyone, you’re actually marketing to no one. You’re probably fed up of everyone telling you that you need to find a ‘niche’ but unfortunately it is very true. If you are marketing to a very broad audience, it’s unlikely your content will show up amongst the sea of other estate agents. BUT…